History and Inspiration

Shamliza ("Šamlica") is the smallest piece of furniture, yet one that has been used for centuries in households throughout the Balkans. Its simplicity and solid craftsmanship give it both technical strength and lasting durability. It is highly practical — you can sit on it, use it as a step stool, place it outdoors, or let it serve as a child's favourite piece of furniture.

Since it is made entirely of solid wood, it is passed down from generation to generation as a gift and a piece of heritage — a fact confirmed by specimens that are over 100 years old. Beyond its simple form and practical purpose, it also carries artistic value, sometimes expressed through unusual shapes, perforations, curved surfaces, and decorative painting.

SHAMLIZA showroom has launched a unique concept focused on the promotion and sale of high-quality furniture made from solid wood, different materials and metal. Our products feature clean lines and practical purpose, crafted exclusively by local designers and architects. In addition to furniture, Shamliza also offers a wide range of lighting products and accessories.

Our mission is to continuously monitor the market and provide a first-class sales and exhibition platform built around a recognisable brand.

We strive for integrity through honest business practices, and we build respect and accountability towards both our clients and our partners.

The Shamliza retail concept showcases and sells furniture and designer products that reflect a unique and distinctive lifestyle.

Alongside modern designer furniture and lighting, our showroom also features art works, like sculptures, paintings and above all interior design practices for made to measure furniture. Our craftsmanship often revive forgotten pieces of furniture with the value of creative recycling — breathing new life into selected pieces that were, in many cases, condemned to oblivion due to age or damage.

With careful diligent work and creative interactions, the old-new glow returns to our carefully selected pieces, but in the field of contemporary artistic expression.

SHAMLIZA also represents a small art gallery in which the selected local artists exhibit and sell their work: art items, paintings, graphics and ceramics.

SHAMLIZA showroom opened its doors to all lovers of quality (re) designed furniture and lighting products, beginning of May 2014.

With the represent a pleasant interior in the spirit of urban design, offering a unique sense of cultural significance and affection, which also inspire our customers to visit us again and enjoy the specific ambiance. From our showroom one can overlook a wide view of the Sava river harbor that has gained significance recently after a long-lasting neglected location and position, but recently gaining popularity over the past couple of years, developing into a new attractive urban Belgrade and Vienna location.

We work with passion and professionalism, but above all because it’s fun.

Shamliza offers an uncommon but unique model and an original approach to furnishing space by showcasing designer furniture pieces. We are presenting the best domestic designers and our colection of products provide a direct insight into a special lifestyle that inspires every visitor or customer to have a new and positive way of thinking about a living area.

Through our brands, our collection contributes to tradition and constant innovation of design, which create one special and always new atmosphere, modern environment in the field of furniture and interior furnishing.